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FENNIA PRIZE 2009 DESIGN SEMINARDeborah Dawton: Design and the Credit Crunch – are you getting the best return on investment? Birgit Mager: Designing Services – Relevant answers to economic and social change Fennia Prize 2009 Seminar took place on Thursday February 19th 2009 at 1.30 to 4.15 p.m. at Helsinki Hall of the Finlandia Hall in Helsinki. The seminar focused on two themes related to using design in company strategies: Design and economical result and Service Design and Corporate Social Responsibility (CSR). The keynote speakers were CEO Deborah Dawton from the Design Business Association in London and Professor Birgit Mager from the University of Cologne. Mikko Kalhama, CEO of Design Forum Finland took a look at the actual issues in design and Antti Kuljukka, Managing Director of Fennia and the Chairman of the Fennia Prize 2009 Jury spoke about the impact of design on business. Finally, CEO Veikko Hyvönen of Genelec Oy, the company awarded the Fennia Prize Grand Prix, described their way to success. Design and Business Deborah Dawton is the CEO of the Design Business Association. She trained as an industrial designer at the University of Northumbria and began her career with the Royal Society of Arts two years before starting her own business. In 2003, she accepted the role at the DBA. The Design Business Association is a trade association representing 360 design consultancies in the UK. Its main task is to promote professional excellence through productive partnership between commerce and the design industry. She and her team worked on numerous design-related projects with organisations like the UK Design Council and D&AD. “Perhaps today, more than at any other time, our ability to justify the business decisions we make is critical – our very jobs may depend on it. But what about design decisions? Surely these are just subjective – it’s almost impossible to justify why something looks the way it does let alone whether the investment was worth it. Deborah Dawton disagrees. Design is too important to be left to designers and businesses should be demanding more! But how? Through a series of case studies, she will illustrate how designers and businesses should be working together to deliver a better return on design investment.” www.dba.org.uk Service Design and Corporate Social Responsibility Professor Birgit Mager studied morphologic psychology at the University of Cologne. Then she operated as an organisation- and staff developer in the area of Human Resources Development at Hewlett Packard. As an independent consultant she specialised in the service industry. Since 1995 she is responsible for the area of Service design at the Köln International School of Design. She published numerous articles and books about service design and teached as a guest lecturer at the Polytechnicum, Hong Kong and is a member of several juries and diverse board of trustees. “Designing Services – Relevant answers to economic and social change. Our economy has changed from products towards services. Ownership of material products is being replaced by the consumption of solutions, by the experience of services. This radical change in our economy is asking for a radical change in the way we create services that are functional, pleasurable and profitable. Service Design is offering a framework that applies design thinking and design methodology to services in order to improve and innovate them. Service Design is also taking into consideration the consumers growing need for meaning and relevance – by designing innovative approaches to CSR. Case studies will show how Service Design is applied and what difference it can make. For the customer and for the provider.” www.service-design.de Programme 13.30–13.45 Welcoming address, Mikko Kalhama, CEO Design Forum Finland 13.45–14.00 Address by the Chairman of the Jury, Antti Kuljukka, CEO Fennia 14.00–14.45 Design and the Credit Crunch — Are You Getting the Best Return on Investment? Deborah Dawton, CEO, Design Business Association, London 14.45–15.15 Coffee 15.15–16.00 Designing Services — Relevant Answers to Economic and Social Change Birgit Mager, Professor, Köln International School of Design, University of Cologne 16.00–16.15 Address by the Fennia Prize Grand Prix awarded company 16.15–17.00 Refreshments 17.00 Prize Giving Ceremony at Helsinki Hall 18.30 Bus transfer from Finlandia Hall door K3 to Design Forum Finland 19.00 Opening of the Fennia Prize 2009 exhibition at Design Forum Finland More information: Design Forum Finland Prizes and competitions, Manager Tuula Laulajainen tel. +358 (0)9 6220 8110, +358 (0)50 341 6308, tuula.laulajainen@designforum.fi The competition is organized by:   |