THE NEW WAVE OF DESIGN
Here at Design Forum Finland we are often asked: what is today's Finnish design? We published a book (sorry, so far only in Finnish) where answers to this question can be found. Designin uusi aalto (The new wave of design) takes the story of Finnish design to the next century and recounts how design can bring meaning and success to this changing world of ours.
Today's design is planning services and customer experience, managing brands, developing business operations and strategies. It has become increasingly important in successful companies. The book, written by Nuppu Gävert and Ville Tikka, presents ten cases about the new forms of design: worlds of products and digital services, brand experiences which create communities, business models bringing societal value, and healthy organisational cultures.
Designin uusi aalto book is available in the biggest bookstores and our own webshop.
Photo: Kalle Kataila