UP WITH FINLAND!
Design Forum Finland now at SuomiAreena! This public debate forum, organized every July in Pori by the Finnish Broadcasting Company MTV and the City of Pori, is the meeting place of ideas, opinions and hot topics. This year, one of the panel discussions presents the combination of design and business skills as the new success factor of the future. The discussion is jointly organized by Design Forum Finland and the Union of Sales and Marketing Professionals MMA and takes place on the main stage on Friday 14 July.
The advantages of design expertise are its customer-centered and functional approach, creativity and rapid testing of ideas. Business expertise brings along brand management and skills in sales and marketing. Together, this means competitive edge that will aid Finland straight to the top.
The participants of the discussion are all influencers from the areas of business, science and design: Vice President Carl Haglund / Sunshine Kaidi New Energy Group; Vice President, Customer Experience Design Mikko-Pekka Hanski / Idean Enterprises Inc; futurist Elina Hiltunen / What's Next Consulting Oy; CEO Riitta Huuhtanen / Kalevala Koru Oy; Professor Sixten Korkman / Aalto University, and CEO and Founder Miika Lipiäinen / Kyrö Distillery Company. The discussion is led by digitalist Ville Tolvanen / Digitalist Network.
Up with Finland! Boosting growth with design and business expertise
Friday 14 July 2017 at 11.45 am–1 pm
SuomiAreena, Purje stage, Raatihuoneenpuisto, Pori