GROWTH FROM DESIGN
Could design be a growth factor? Although the curves and graphs of national economy have turned to rise, the going is still slow. Design could be one of the boosters for growth but it is utilized rather weakly and the opportunities it could bring along are not completely understood.
DESIGN FORUM talk in March seizes on this topic. The afternoon event discusses the challenges of growth and design from various viewpoints: what design can bring to national economy, what significance the inhouse design and brand expertise of companies has and how design investments can be justified by economic reasons.
The speakers include Vesa Vihriälä, Managing Director of the Research Institute of the Finnish Economy; marketing and communications professional Anne Korkiakoski, and Antti Ainamo from the Aalto University. Company cases focus on the use of design and design management and are presented by Director, Brand & Category Management and Head of Design Päivi Svens from Fazer, and founder of Framery Samu Hällfors. The talk is hosted and moderated by Arni Aromaa, founder and Creative Director of Pentagon Design. N.B. the event is in Finnish. Photo: Kalle Kataila
DESIGN FORUM talk: Growth from design
22 March 2017, Kellohalli, Helsinki