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Design Forum Newsletter

March 2017


Could design be a growth factor? Although the curves and graphs of national economy have turned to rise, the going is still slow. Design could be one of the boosters for growth but it is utilized rather weakly and the opportunities it could bring along are not completely understood.

DESIGN FORUM talk in March seizes on this topic. The afternoon event discusses the challenges of growth and design from various viewpoints: what design can bring to national economy, what significance the inhouse design and brand expertise of companies has and how design investments can be justified by economic reasons.

The speakers include Vesa Vihriälä, Managing Director of the Research Institute of the Finnish Economy; marketing and communications professional Anne Korkiakoski, and Antti Ainamo from the Aalto University. Company cases focus on the use of design and design management and are presented by Director, Brand & Category Management and Head of Design Päivi Svens from Fazer, and founder of Framery Samu Hällfors. The talk is hosted and moderated by Arni Aromaa, founder and Creative Director of Pentagon Design. N.B. the event is in Finnish. Photo: Kalle Kataila

DESIGN FORUM talk: Growth from design
22 March 2017, Kellohalli, Helsinki

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The shortlist of the Vuoden Huiput competition of marketing communications and graphic design was announced on 7 March at the new Vuoden Huiput Festival. 147 competition entries made it to the shortlist, including works from four members of Design Forum Finland: Werklig, Kuudes, Hellon and Pentagon Design. This time the Chief Judge of the competition is Sanna Mander. The results of the competition will be announced at the traditional gala evening at the end of April. The competition is arranged by Grafia, the Association of Visual Communication Designers in Finland.


SXSW (South by Southwest) is the festival of music, film and interactive media, organized every spring in Austin, Texas. This year saw a group of Nordic startups and design organizations arranging a special event alongside SXSW. The headline on Sunday 12 March was Designing Empathy in Digital Health, and customer orientation in healthcare in the future as one of the topics. Finnish participants included service design agency Hellon with their People's Pharmacy concept and Petteri Koljonen of Design Forum Finland as moderator of the panel discussion. The event was a joint project of DFF, SVID from Sweden and DDC from Denmark.


One of the Finland 100 centenary events in design is the exhibition Enter and Encounter, opening on 24 March at Design Museum. The joint exhibition of Design Museum and the Finnish Association of Designers Ornamo showcases the latest in Finnish design. When the world is changing, design has to change, too, and it will have much to do and say in the future world. For this, the exhibition is a cornucopia of ideas and suggestions

Enter and Encounter 24 March–22 October 2017
Design Museum, Helsinki


Iceland's head design event DesignMarch Reykjavik starts next week. The Icelandic design scene is quite much about making by hand, craft, one-off items and short series, which brings a strong feeling of material and experiences to the week. One of the novelties of DesignMarch is Design Diplomacy, an event where a local embassy hosts a meeting and discussion between a local designer and one from the embassy's home country. Design Diplomacy was invented and introduced last year by Helsinki Design Week.

DesignMarch Reykjavik, 23–26 March 2017


A grand-scale design festival will take place in early April in Milan, with Salone del Mobile and all its fringe events. Some ten Finnish companies, already established in the furniture and interior decorating trade, will take part at the Fair. Salone Satellite will be a place for three not-so-known makers: Antti Tuomi, Luomo and Nyman & Serpola. Habitare will be there, too, as a partner with Nakuna Showroom of the Aalto University. Photo: Salone del Mobile, DeLightFul Essential Spaces

Salone del Mobile 4–9 April 2017