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Finnish Design Yearbook 2012-13:
Design Embedded

In Helsinki's year as World Design Capital, Finnish Design Yearbook 2012–13 studied the ways in which design is involved in our lives.

Design is embedded deeply in many different kinds of structures, services and systems, improving and facilitating living. It is often ordinary, self-explanatory, and even nearly invisible. It is a tool, not an intrinsic value.

Published for the fourth time, Finnish Design Yearbook 2012–13 is divided into four themes. Each theme presents one way in which design is a part of Finnish life.

Design is invisible.
Design is natural and self-explanatory. Sometimes so much so that it becomes invisible. The everyday environment in Finland is full of good, unnoticeable design, from water faucets to kitchen utensils, from modes of transport to tools. It is the clear and illustrative layout of a morning paper, the ergonomic operator’s cab of a crane or a user-friendly mobile phone. You only notice it when it doesn’t work.

Design is in structures.
Design is part of deep structures and systems; it is not just on the surface. It shows up in the workings of organisations, the customer-based approach of services or the ways in which a company’s different communication channels support one another. Taking advantage of design is a strategic decision that is at the foundation of all operations.

Design is for everyone.
Finnish design is not elitist. It is democratic, accessible to everyone. It strives to improve the quality of life for all of us, bringing joy and beauty to everyday life. It can be seen in the interior design of cafés, consumer goods for the home and office, public transport services and children’s playgrounds. It also strives to take into consideration groups with special needs, to increase equality and participation.

Design is everything.
Design is the point of departure, design is made on design’s terms, and beautiful frivolousness also has a place. Emphasising form does not, however, prevent the end result from being functional or practical. Alongside the traditional, simple Scandinavian line, more colourful and embellished trends have been born, finding inspiration from things like folklore, urban culture or visual arts.

Primarily aimed at international readers, Finnish Design Yearbook 2012–13 came out in April 2012. Its international distribution includes bookstores, webshops, design fairs and special events, and the press. It is an excellent tool for projects and initiatives for the internationalization of Finnish design and business.

The graphic design of this visually high-standard book is by Kokoro& Moi, winners of Finland's Graphic Designer of the Year 2012 award. In the spirit of World Design Capital Helsinki 2012, the font of the cover and headings were created in a communal typographic design project.

Finnish Design Yearbook 2012–13. Edited by Anne Veinola. Design Forum Finland 2012. Printed by Aldus Oy. ISSN 1796-5829. In English, 150 pages, four-colour images, 40 € (incl. VAT 10%)

Orders and more information:
Design Forum Finland, Susanna Otranen,
susanna.otranen(a)designforum.fi, +358 (0)9 6220 8120