Design Director, Professor Anne Stenros has been working long in furthering Finnish design and design management both in the Finnish Society of Crafts and Design / Design Forum Finland and the business world. She has been an active advocate of design in several national and international positions of expertise and trust. She has also supported design leadership education, acting both as a proponent and teacher.
The gold, silver and bronze medals are awarded to persons who have deepened the interaction of design culture with Finnish business and industry in significant ways. The criteria of this distinction underline efforts for promoting the uses of design in business and industry.