Design Forum Finland's Young Designer of the Year Prize of 2011 went to illustrator Laura Laine (born 1983) and fashion designer Heikki Salonen (born 1979). Laura Laine currently works mainly as an advertisement and magazine illustrator for Finnish and international magazines and fashion chains, among other clients. Heikki Salonen has displayed his collections for example at London Fashion Week and has won prizes in the Diesel and Perfume Concept Design competitions, among other events. Salonen is also the head designer of Diesel's ladies' collection. The jury underlined, among other things, the candidates' ability to operate in Finnish and international settings.