Design Forum Finland's Young Designer of the Year Prize of 2016 went to designer, Creative Director Laura Väinölä (b. 1982).
According to the prize jury Laura Väinölä is an outstanding example of a new-generation designer who works in a company as a design manager or creative director. The work calls for extensive and versatile expertise in the processes of both design and business – not forgetting creativity and an open mind. Managing a comprehensive and even expressive brand experience requires insight and courage. The prize jury considered Laura Väinölä an encouraging representative of a young designer in a role, which will be even more central in the future.
Photo: Osma Harvilahti
EXHIBITION PHOTOS: Juho Huttunen / Duotone