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DESIGN FORUM talks are aimed at Finnish SME's that seek competitiveness and growth. Through case presentations and discussions DESIGN FORUM talks will share information about the uses of design expertise on various business areas.

 DESIGN FORUM talk: Values and managing
16 May 2019 1–5 pm, Valkoinen Sali, Helsinki

How do the values of a company turn into a brand, customer promises and business? How do they support a company when old business models are changing, and competitive edge is gained with new means? Which will make it in the future: companies that seek fast growth or those operating responsibly and purposefully? How do we manage values – how do we manage with values? And how can we use design methods in this?

The themes of the first DESIGN FORUM Talk of this spring were values and design, how they show in business and how all this brings value and meaning to the customer, too.

The speakers were:
Aate Autio, Design Anthropologist / Aiwo Digital
Kati Ahvonen, Senior Consultant / Demos Helsinki
Timo Lappi, Growth Entrepreneur / Heltti
Hannu Oksa, Creative Director / Reaktor
Mikko Koponen, Sales Director / Finlayson Oy
Petteri Kolinen, CEO / Design Forum Finland

The event was moderated by Antti Pitkänen, Chairman of the Board, Insights & Strategy Director / Agile Work

More information:
Producer Saija Malila
saija.malila(a), +358 44 727 2280





DESIGN FORUM talk: Design, value and meaning 28.11.2018


DESIGN FORUM talk <3 Circular Economy 13.9.2018


DESIGN FORUM talk: The new wave of design 23.5.2018


DESIGN FORUM talk: Empathy and technology 28.11.2017


DESIGN FORUM talk: Growth from design 22.3.2017


SLUSH: Design for Growth 30.11.2016


DESIGN FORUM talk: Finnkampen 7.9.2016

Date: 7.9.2016
Place: Kellohalli, Työpajankatu 2, Helsinki

DESIGN FORUM talk: Finnkampen presented Finnish and Swedish brand and design know-how. Swedish companies have succeeded in creating globally known and successful consumer brands. Finnish companies have raised international interest with products that are original and have a story to tell. What can we learn from each other? How can companies gain international advantage and competitiveness through stronger brand building and design? On stage we saw Finnish and Swedish experts from the fields of design, consumer branding and the academia.


13:30 Registration
14:00 Welcom
Ewa Kumlin, Managing Director, Svensk Form 
Petteri Kolinen, CEO, Design Forum Finland
14:20 Keynote: Attitude as a resource in marketing hedonic goods and services
Petri Parvinen, Professor of Strategic Marketing and Management, University of Helsinki
14:50 Design and branding in Sweden and Finland
(à 10 min):
Johan Uunila, Country Manager Finland, Visit Sweden 
Pauli Waroma, CEO & Founder, Sherpa 
Panel discussion:
Petteri Kolinen, Ewa Kumlin, Pauli Waroma and Michael Persson Gripkow (Visit Sweden)
Moderator of the panel discussion:
Petri Parvinen
15:30 Coffee break
15:50 Creationg a globally successful brand
(à 10 min):
Ville Heijari, CMO, Rovio Entertainment
Elina Björklund, CEO, Reima 
Niklas Bergh, Niklas Bergh Kommunikation
Panel discussion:
Niklas Bergh, Elina Björklund and Ville Heijari
Moderator of the panel discussion:
Petri Parvinen
17:00 Drinks



DESIGN FORUM talk: Multichannel and the new consumer 24.5.2016

Date: 24 May 2016 at 8.30–11am
Place: Kellohalli, Teurastamo, Helsinki

How does the change in consumer behaviour affect the companies and what solutions will be offered with multichannelled operations? How can we design digital user experience for the success of a company?

This year's second DESIGN FORUM talk presented again interesting speeches and inspiring cases by Tarja Pentila and Katja von Alfthan from TNS Gallup, Tim Hall from Fjord, Susanna Kinnari from Terveystalo, and Otso Koski from Nokia Technologies. The discussion was hosted by digitalist Ville Tolvanen. The event was organized in cooperation with Fjord.


 DESIGN FORUM talk: Customer orientation and service design 3.3.2016

Date: March 3, 2016 at 8.30–11am
Place: Kellohalli, Teurastamo, Helsinki

The subject of the first DESIGN FORUM Talk on March 3 was customer orientation and service design. The speakers included Tuulikki Saari from Fennia, Paula Bello from LiveWork, Minna Einiö from Hellon, Ulla Jones from OP Financial Group, and Elias Pietilä from Wolt. The discussion was moderated by Ossi Lindroos from Solita.