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DESIGN FORUM talks are aimed at Finnish SME's that seek competitiveness and growth. Through case presentations and discussions DESIGN FORUM talks will share information about the uses of design expertise on various business areas.



DESIGN FORUM talk: Design, value and meaning
Date: Wednesday 28 November 1–5 pm

Place: Valkoinen Sali, Helsinki

Design can bring added value to companies, that has already been proved. However, this added value has usually been economical. With complex problems, more can be gained by making use of design: comprehensive solutions, new viewpoints, human-centered operational models.

What can this “different” value be, gained with design? How can you perceive it, on various levels – in everyday life, social structures, global systems? And as our needs are turning more and more from material to immaterial, meanings and higher ambitions come forward. How does the value brought by design relate to relevance, the feeling that something is important? How do you create meaning through design? These were the topics of the last Design Forum Talk of 2018.


12.30 Registration, coffee and tea
13.00 Welcome

Petteri Kolinen, CEO / Design Forum Finland
Introduction to the topic of the day

Ville Tikka, Strategic Lead / Wevolve
Designing human-centered value

Sami Niemelä, Creative Director / Nordkapp
In search of a better life

Anu Partanen, journalist, author
HEI Schools: The Union of Design and Pedagogy

Pilvi Torsti, Member of Parliament and Founder-Partner / HEI Schools &
Milla Kokko, CEO, Founder-Partner / HEI Schools
14.55 Coffee break
15.15 Design methods to support social innovation

Nicolas von Flittner, Product Design Lead / M4ID
Hybrid Thinking: An approach for meaningful impact

Arndt Pechstein, Agile Coach, Change Consultant & Business Culture Catalyst / phi360, Berlin 
Closing discussion
17.00 Refreshments & networking
18.00 The event ends

Please note that Mr. Pechstein's presentation and the closing discussion are in English, all the other presentations are in Finnish.

The event is moderated by Ville Tikka, Strategy & Design Lead / Wevolve.


More information:
Producer Saija Malila
saija.malila(a), +358 44 727 2280


 Watch the keynote speech by Dr. Arndt Pechstein below



petteri kolinen

CEO, Design Forum Finland
Photo: Marco Melander

sami niemelä

Sami Niemelä is a designer and creative director working at the intersection of systems, foresight and design. In his daily work, he helps teams, products and companies to become future proof by design, first through optimal futures and then building the competence around the ideas that matter. During over 20 years in the industry, he has worked on several continents and keeps on pushing the industry forward by new thinking. So far his work has earned him international patents, numerous awards and has built exits to the largest companies in the world. Currently, he is one of the founders and the creative director of an advanced design firm Nordkapp, headquartered in Helsinki and working all over the world. On the side, Sami gives back to the community through professional organisations, events and conferences ranging from local meetups to sold-out major conferences.

Photo Teppo Kotirinta

anu partanen

Anu Partanen is the author of “The Nordic Theory of Everything: In Search of a Better Life.” She is a journalist originally from Finland, later based in New York City. She lived in the United States from 2008 to 2018, and her work has appeared in The New York Times and The Atlantic. She has been a regular commentator on the BBC’s radio program Business Matters, and she has worked at Fortune Magazine as a visiting reporter through the Innovation Journalism Fellowship at Stanford University. In Finland she has held many positions ranging from managing editor to columnist, features writer to news reporter, lecturer to on-air commentator. Her book “The Nordic Theory of Everything: In Search of a Better Life” compares everyday life in the United States with life in the Nordic region.

Photo: Kristina Wilson

milla kokko

Milla Kokko is the CEO and one of the founders in HEI Schools.She has deep experience in fields of international brand and concept design, marketing and communication strategies. She has also accumulated wide know-how in change management, customer experience, business model design and various types of co-creation & collaboration methods. At the moment she is focusing in bringing the Finnish Early Childhood Education to the international market through well branded and productized licensing model.

pilvi torsti

Member of Parliament, Founder and CEO of HEI Schools

nicolas von flittner

Product Design Lead, M4ID

Photo: Aino Huovio

arndt pechstein

Arndt is an energetic blend of a scientist, serial entrepreneur, business coach, restless athlete and passionate human being. He holds a PhD in neuroscience, a diploma in biochemistry & biotechnology, and has specialist backgrounds in Biomimicry, Agile & Design Thinking, Circular Economy, and digital business models. He advises companies and organizations on agile transition, innovation, adaptive leadership, new work, bio-inspired disruptive innovation, and a new digital mindset. His mission is shaping a just, sustainable, and desirable future. Arndt is also an inspiring keynote and TEDx speaker. As a multi-award-winning entrepreneur his transformative work is applied in SMEs and corporates across all sectors.

ville tikka

Strategy Lead, Wevolve, moderator of the event


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DESIGN FORUM talk: Empathy and technology 28.11.2017


DESIGN FORUM talk: Growth from design 22.3.2017


SLUSH: Design for Growth 30.11.2016


DESIGN FORUM talk: Finnkampen 7.9.2016

Date: 7.9.2016
Place: Kellohalli, Työpajankatu 2, Helsinki

DESIGN FORUM talk: Finnkampen presented Finnish and Swedish brand and design know-how. Swedish companies have succeeded in creating globally known and successful consumer brands. Finnish companies have raised international interest with products that are original and have a story to tell. What can we learn from each other? How can companies gain international advantage and competitiveness through stronger brand building and design? On stage we saw Finnish and Swedish experts from the fields of design, consumer branding and the academia.


13:30 Registration
14:00 Welcom
Ewa Kumlin, Managing Director, Svensk Form 
Petteri Kolinen, CEO, Design Forum Finland
14:20 Keynote: Attitude as a resource in marketing hedonic goods and services
Petri Parvinen, Professor of Strategic Marketing and Management, University of Helsinki
14:50 Design and branding in Sweden and Finland
(à 10 min):
Johan Uunila, Country Manager Finland, Visit Sweden 
Pauli Waroma, CEO & Founder, Sherpa 
Panel discussion:
Petteri Kolinen, Ewa Kumlin, Pauli Waroma and Michael Persson Gripkow (Visit Sweden)
Moderator of the panel discussion:
Petri Parvinen
15:30 Coffee break
15:50 Creationg a globally successful brand
(à 10 min):
Ville Heijari, CMO, Rovio Entertainment
Elina Björklund, CEO, Reima 
Niklas Bergh, Niklas Bergh Kommunikation
Panel discussion:
Niklas Bergh, Elina Björklund and Ville Heijari
Moderator of the panel discussion:
Petri Parvinen
17:00 Drinks



DESIGN FORUM talk: Multichannel and the new consumer 24.5.2016

Date: 24 May 2016 at 8.30–11am
Place: Kellohalli, Teurastamo, Helsinki

How does the change in consumer behaviour affect the companies and what solutions will be offered with multichannelled operations? How can we design digital user experience for the success of a company?

This year's second DESIGN FORUM talk presented again interesting speeches and inspiring cases by Tarja Pentila and Katja von Alfthan from TNS Gallup, Tim Hall from Fjord, Susanna Kinnari from Terveystalo, and Otso Koski from Nokia Technologies. The discussion was hosted by digitalist Ville Tolvanen. The event was organized in cooperation with Fjord.


 DESIGN FORUM talk: Customer orientation and service design 3.3.2016

Date: March 3, 2016 at 8.30–11am
Place: Kellohalli, Teurastamo, Helsinki

The subject of the first DESIGN FORUM Talk on March 3 was customer orientation and service design. The speakers included Tuulikki Saari from Fennia, Paula Bello from LiveWork, Minna Einiö from Hellon, Ulla Jones from OP Financial Group, and Elias Pietilä from Wolt. The discussion was moderated by Ossi Lindroos from Solita.