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DESIGN FORUM talks are aimed at Finnish SME's that seek competitiveness and growth. Through case presentations and discussions DESIGN FORUM talks will share information about the uses of design knowledge on various business areas.

DESIGN FORUM talk: Empathy and technology

Date: 28 November 2017 at 8.30–11am
Place: Kellohalli, Työpajankatu 2, Helsinki

In Finland, we have cutting-edge technological know-how and top class product specifications but how does technology meet its user, the human being? Is empathy the solution for appreciating the user? How can we make use of empathy in customer-oriented design and channel technology towards its user? Breakfast and answers to these questions will be served in the last DESIGN FORUM talk event in Kellohalli on 28 November 2017 at 8.30–11am. Welcome!

Petteri Kolinen, CEO, Design Forum Finland
Nelli Lähteenmäki, CEO, Co-founder, Fifth Corner Inc.
Anna Seppänen, Doctoral Researcher, Faculty of Theology, University of Helsinki
Sampsa Fabritius, CEO, Co-founder, Kieku Labs Oy
Timo Kauppila, CEO, Co-founder, Catchbox

The moderator of the event is Mikko Väätäinen, Business Designer, Solita.

N.B. all presentations except Timo Kauppila's will be in Finnish. Read more about the event (in Finnish) here.

More information:
Project Manager Aino Vepsäläinen
aino.vepsalainen(a), +358 50 355 6606


Doctoral researcher, Faculty of Theology, University of Helsinki


CEO, Co-founder, Kieku Labs


CEO, Co-founder, Catchbox


CEO, Design Forum Finland

Photo: Marco Melander


CEO, Co-founder, Fifth Corner Inc.

Photo: Jaakko Kahilaniemi


Business Designer, Solita; moderator of DESIGN FORUM talk


DESIGN FORUM talk: Finnkampen 7.9.2016

Date: 7.9.2016
Place: Kellohalli, Työpajankatu 2, Helsinki

DESIGN FORUM talk: Finnkampen presented Finnish and Swedish brand and design know-how. Swedish companies have succeeded in creating globally known and successful consumer brands. Finnish companies have raised international interest with products that are original and have a story to tell. What can we learn from each other? How can companies gain international advantage and competitiveness through stronger brand building and design? On stage we saw Finnish and Swedish experts from the fields of design, consumer branding and the academia.


13:30 Registration
14:00 Welcom
Ewa Kumlin, Managing Director, Svensk Form 
Petteri Kolinen, CEO, Design Forum Finland
14:20 Keynote: Attitude as a resource in marketing hedonic goods and services
Petri Parvinen, Professor of Strategic Marketing and Management, University of Helsinki
14:50 Design and branding in Sweden and Finland
(à 10 min):
Johan Uunila, Country Manager Finland, Visit Sweden 
Pauli Waroma, CEO & Founder, Sherpa 
Panel discussion:
Petteri Kolinen, Ewa Kumlin, Pauli Waroma and Michael Persson Gripkow (Visit Sweden)
Moderator of the panel discussion:
Petri Parvinen
15:30 Coffee break
15:50 Creationg a globally successful brand
(à 10 min):
Ville Heijari, CMO, Rovio Entertainment
Elina Björklund, CEO, Reima 
Niklas Bergh, Niklas Bergh Kommunikation
Panel discussion:
Niklas Bergh, Elina Björklund and Ville Heijari
Moderator of the panel discussion:
Petri Parvinen
17:00 Drinks



SLUSH: Design for Growth 30.11.2016


DESIGN FORUM talk: Growth from design 22.3.2016


DESIGN FORUM talk: Multichannel and the new consumer 24.5.2016

Date: 24 May 2016 at 8.30–11am
Place: Kellohalli, Teurastamo, Helsinki

How does the change in consumer behaviour affect the companies and what solutions will be offered with multichannelled operations? How can we design digital user experience for the success of a company?

This year's second DESIGN FORUM talk presented again interesting speeches and inspiring cases by Tarja Pentila and Katja von Alfthan from TNS Gallup, Tim Hall from Fjord, Susanna Kinnari from Terveystalo, and Otso Koski from Nokia Technologies. The discussion was hosted by digitalist Ville Tolvanen. The event was organized in cooperation with Fjord.


 DESIGN FORUM talk: Customer orientation and service design 3.3.2016

Date: March 3, 2016 at 8.30–11am
Place: Kellohalli, Teurastamo, Helsinki

The subject of the first DESIGN FORUM Talk on March 3 was customer orientation and service design. The speakers included Tuulikki Saari from Fennia, Paula Bello from LiveWork, Minna Einiö from Hellon, Ulla Jones from OP Financial Group, and Elias Pietilä from Wolt. The discussion was moderated by Ossi Lindroos from Solita.