DESIGN FORUM TALK: DESIGN FOR GROWTH
Wed 30 November 2016 at 1.45–2.45 pm
Engine Room, Messukeskus
Design is too good to be left for designers alone. it is not just about the shape and form of an object, aesthetic issues or cool brands. It is more about thinking about your end-user, leading your customer's experience, and building up your company ingeniously and comprehensively. Thinking about your identity from products to customer services; thinking creatively but consistently. Such an interesting way to gain growth!
At Slush, Design Forum Finland's group of expert panellists were talking about various ways to apply design expertise. Creating brands, gaining visibility. Founding companies based on an innovation. Improving the customer journey, inventing new services. Standing out from your competitors. Simply getting a better, bigger and more prosperous enterprise.
The speakers were: Braden Kowitz / Design Partner at Google Ventures GV; Pirjo Suhonen / Ivana Helsinki; Niklas Bergh / Niklas Bergh Kommunikation, and Maija Itkonen / Gold&Green Foods. The discussion was led by Tobias Dahlberg, Founder and Managing Director of Wonder Agency, a brand and innovation firm active in the Nordic countries. Tobias works as a strategist to create brand growth, mainly with brand strategy, internal culture, design, innovation and brand communications. He is also involved in a handful of start-ups – so he knows what he is talking about.
Design Forum Finland is the national design promotion organization in Finland. Our role is to strengthen the growth and international competitiveness of companies through the means of design and strategic design management. We believe that with design, a company can get that extra it needs to truly become a high-flyer.
Photo: Kalle Kataila
PECHAKUCHA NIGHT in cooperation with Helsinki Design Week
Wed 30 Nov 2016 at 6 pm, Mirror Room, Kämp Hotel
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