DESIGN FORUM @ SLUSH2015
Recently the most successful tech companies have been acquiring design knowledge either by hiring designers or even buying design agencies. Having designers in startups and venture capital companies is becoming a mainstream activity. And not only in product development or designing the user experience but as corporate partners.
Organizations are becoming design-centric. On this new level, design is not just about user experience in a digital service or implementing innovations into commercial products. It's about creating a company, shaping the business idea, forecasting problems, managing processes, finding points of impact. It is becoming a key strategic competence.
In Finland this development is just starting. The most successful companies are already on the topmost rung of the design ladder: on the strategic level, using design e.g. as a means of brand management. Most companies are far back, utilizing design on the tactic level – if they utilize it at all. But having designers in executive-level positions is very rare in companies that are not startups or designer-founded or -based.
We at Design Forum Finland believe that design – or more specifically design thinking – is truly an asset for the future. This goes for companies as well as for the public sector. With our design heritage and top-level education combined with the Finnish startup scene there should be no obstacles. That's why design is spoken of at Slush.