Tampereen Raitiotie Oy / Tampere Tramway
Car concept, user experience: Skoda-Transtech Oy
Design concept: Idis Design Oy
Tampere is about to implement a new mode of public transport, the tram. The new infrastructure is an expensive investment, and incorporating it into the urban structure has lead to comprehensive years-long construction work in the centre of the city. It was crucial to get residents involved in planning and the different stages of construction. Future users were able to impact factors such as the shape of the cars and their functionality. The interiors of the cars were tested in a life-size model and the red colour of the tram was selected by a vote. The Tampere Tramway is a good example of a major project that utilises design in many different ways, especially in designing user-oriented customer and service experiences.