Competitiveness through design

The creation of immaterial value is a competitive asset. We believe that brand, customer-centric culture, distinctive product and service offering, and consistent customer experience are the most important competitive assets of companies.

The extensive use of design is a way to create sustainable value for customers, companies, society and the environment.

Our goal is to increase knowledge of the benefits of design and to lower the threshold for the use of design, as well as to increase readiness to face future customer needs. We also bring sustainable design and circular economy competence and knowledge to Finnish companies and tell them about new opportunities to create sustainable business through design.

Blog

A triple bottom line manifesto for business designers – adding the missing piece of sustainability

Jonas Kronlund from Elisa writes about business design and sustainability in our latest blog post.

Projects

Circular Design – a path towards circular economy

Circular Design training program for companies guides towards circular economy with the aid of design.

Blog

Big changes in the future of consuming

The writers of "The Stuff People Want" report Sharon Greene and Oskar Korkman in an interview.

Articles

What does tomorrow’s consumer want?

Four opportunity areas, useful for both Finnish companies and designers, are presented in the report, based on the research surveying consumer attitudes and behaviour.