Competitiveness through design

The creation of immaterial value is a competitive asset. We believe that brand, customer-centric culture, distinctive product and service offering, and consistent customer experience are the most important competitive assets of companies.

The extensive use of design is a way to create sustainable value for customers, companies, society and the environment.

Our goal is to increase knowledge of the benefits of design and to lower the threshold for the use of design, as well as to increase readiness to face future customer needs. We also bring sustainable design and circular economy competence and knowledge to Finnish companies and tell them about new opportunities to create sustainable business through design.

May

Design Forum Talk

Design Forum Talk: The new needs of tomorrow’s consumers

Changes in consumer behaviour and attitudes in the 2020s plus the results of the international Stuff in Flux 2 research. Video recordings now available!

Blog

Big changes in the future of consuming

The writers of "The Stuff People Want" report Sharon Greene and Oskar Korkman in an interview.

Articles

What does tomorrow’s consumer want?

Four opportunity areas, useful for both Finnish companies and designers, are presented in the report, based on the research surveying consumer attitudes and behaviour.