Competitiveness through design

The creation of immaterial value is a competitive asset. We believe that brand, customer-centric culture, distinctive product and service offering, and consistent customer experience are the most important competitive assets of companies.

The extensive use of design is a way to create sustainable value for customers, companies, society and the environment.

Our goal is to increase knowledge of the benefits of design and to lower the threshold for the use of design, as well as to increase readiness to face future customer needs. We also bring sustainable design and circular economy competence and knowledge to Finnish companies and tell them about new opportunities to create sustainable business through design.