Design Forum Talk <3 Circular Economy 2019


13:00 – 17:00

Valkoinen Sali, Helsinki



Design Forum Talk <3 Circular Economy highlighted design as part of sustainable business development and as a response to our environmental challenges. Switching to business models based on circular economy would provide companies with significant means to slow down and fight off climate change.

Now, arranged for the third time, the circular economy seminar introduced current themes that combine design and circular economy. Expert speeches described what bio design means or how design methods can help in identifying and solving complex problems, while business cases encouraged the development of circular business models and experimenting with service and sharing economies.


12.30 Registration, coffee & tea
13.00 Welcome
Petteri Kolinen, CEO / Design Forum Finland
Ia Adlercreutz, Co-founder, CEO, Strategist / Co-founders
Design for Circularity
Maya Færch, Senior Consultant/ Lendager TCW, Denmark
Case examples of Finnish bio material companies in circular economy

Pia Qvintus, Senior Program Partner, Export activities of innovative bio and circular solutions / Business Finland
Constructive circular economy
Tuomas Hänninen, R&D Director / Lumir
Questions & conversation

14.50 Refreshments & networking

15.15 Resourceful design
Grace Boicel, Creative Director, UK / OMUUS
Transforming discarded fruit
Koen Meerkerk & Hugo de Boon / Fruitleather Rotterdam
Communicating change
Jakob Trollbäck, Founder & Executive Creative Director / The New Division, Sweden & Trollbäck+Company, USA
Questions & conversation
Refreshments & networking
17.30 The event ends

The event was moderated by Ia Adlercreutz, CEO & Strategist, Co-founders. Live illustration by visual storyteller Raquel Benmergui

The event was organised in cooperation with the Embassy of the Kingdom of the Netherlands in Helsinki and it was a part of Helsinki Design Week’s programme. Helsinki Design Week, the biggest design festival in the Nordic countries is arranged 5–15 September 2019.

Photo: Kalle Kataila

In co-operation