Design Forum Talk <3 Circular Economy 2020


13:00 – 16:15




At the fourth Design Forum Talk <3 Circular Economy event, we highlighted current design phenomena, trends and best practices to inspire companies to move to a new kind of value creation and towards circular economy business models.

The relationship between the customer and the company is constantly changing: the future customer wants to influence the company’s operations and, through the company, further the challenges and grievances he or she perceives widely in our society.


13.00 Welcome
Katja Lindroos, CEO / Urban Practice

Petteri Kolinen, CEO / Design Forum Finland
Future Growth from Circular Economy – Business Finland Actions
Nina Kopola, Director General / Business Finland
Case Vestre N.B change of speaker!
Romy Rawlings, UK Business Development Manager / Vestre (Norway)
Save the trees, sell the honey
Peter Post, Managing Director / Scholz & Volkmer (Germany)

14.25 Break

14.40 New materials pave the way for a more sustainable future
Saara Azbel, Sustainability Manager / Marimekko
A design philosophy in a circular economy
Rick Veenendaal, Manager Circular Economy / Royal Ahrend (Netherlands)
Case Patagonia
Ryan Gellert, General Manager EMEA / Patagonia (Netherlands)
Final words
Petteri Kolinen, CEO / Design Forum Finland & Katja Lindroos, CEO / Urban Practice
16.15 The event ends


The event was moderated by Katja Lindroos, CEO / Urban Practices, Finland

A video recording of the event is available here.

Photo: Petri Anttila

Saija Malila

Producer, Design Forum events, Service Designer

+358 44 727 2280

In co-operation