Does your company use design in such a way that you are even a little proud of it? Why wouldn’t you participate in the Fennia Prize 20 design competition?
The winner listings of design prizes usually feature designers and well-designed products but companies producing or manufacturing the victorious products remain in the wings. However, it is the company which has made the decision to use design, hire a designer and invest in expertise and planning.
As early as in 1990, Design Forum Finland and Fennia established a design competition with the name Pro Finnish Design. This competition specifically awards companies for making use of design. In 2003 the competition changed its name into Fennia Prize. Since then, the competition has been arranged every few years.
Just now, Fennia Prize 20 is under way. The registration period ends in two weeks, so there’s still time to participate. During the past years, the competition has expanded from product design first to services and concepts, then to the strategic use of design – in phase with the general expanding of the field of design. Yet, a well-designed product or service lies in the core of everything.
Does your company use design in such a way that you are even a little proud of it? Why wouldn’t you participate in the Fennia Prize 20 design competition? Many types and levels of design competence can be awarded. Should your company gain success in the competition, you can compliment yourself from several reasons. You have found a verifiably functioning tool for competitiveness. It is likely that your customers are more satisfied and your business more successful than in companies that don’t use design. And you are in good company: According to The New Design Frontier 2019 research, only 5 % of the companies taking part in the research used design on the strategic level. Nevertheless, the benefits gained from using design strategically were completely indisputable, according to the study.
The registration for the Fennia Prize 20 design competition ends at midnight 14 October, So, you can still come along! More information and the link to the registration form (in Finnish) can be found here.